How To Write Ads, Reports, Blogposts and Scripts That SELL

The Pareto Principle says 20% of content gets 80% of the views.

They were dead wrong.

It’s more like 5% of content gets 95% of the attention.

Why?

Because most content is BOOOOOOOOOOORING.

Repetitive. Predictable. As dry as your mouth after a night of one too many drinks.

Here’s how to make sure your content lands in that top 5% instead of being lost in the internet graveyard:

The Secret to Content That Sells (Without Sounding Like a Used Car Salesman)

Step one?

Stop writing like a soggy napkin.

Inject energy. Inject personality. Write like a real human.

Best way to do it?

Imagine you’re talking to a close friend over a drink. Keep it raw, keep it real.

Make your sentences punchy. Quick. To the point. Like jabs in a boxing match.

Long, rambling paragraphs? Trash them. If your reader wanted a novel, they’d pick up Tolstoy.

Your job is to make it EASY to read, easy to skim, and impossible to ignore.

Using Razor-Sharp Hooks That Grip Your Reader and Never Let Go

When someone lands on your content, they’re not committed. They’re window shopping.

It’s your job to make them STAY.

A weak intro like:

“We provide high-quality services and have been in business for 20 years. We care about our customers.”

Might as well say: “Please, ignore me.”

That kind of corporate fluff is softer than a vegan bodybuilder. It’s what EVERYONE says.

And if you sound like everyone else?

You're invisible.

Your job is to pull them in.

Use headlines, subheads, and opening lines that make people NEED to keep reading. Like I’m doing right now.

Make It All About THEM

Hate to break it to you, but nobody cares about you.

They care about themselves.

Your reader is asking one question: “What’s in it for ME?”

Give them a reason to care. Show them how YOUR content makes THEIR life easier, better, and more profitable.

Skip the Bullsh*t

One last thing.

Stop tiptoeing around objections like a scared college kid afraid to say the wrong thing.

Address their doubts HEAD ON.

Your audience isn’t stupid.

As advertising legend David Ogilvy said:

“The consumer is not a moron. She’s your wife.”

Acknowledge what they’re thinking. Answer their skepticism with logic, truth, and cold, hard facts.

Real wins. Always.

Now, if you want to see how this works in action, don’t hesitate to contact us here.